The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Resources
The History of Homeschooling & Collegedale Area Homeschoolers
This is a short timeline of the history of homeschooling in Tennessee and the rise of the Collegedale Area Homeschoolers support group.
Featured Resources
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Free to Learn: Introducing Steiner Waldorf Earkt Childhood Education
Free to Learn is a unique guide to the principles and methods of Steiner Waldorf Early Childhood education. The author draws on kindergarten experience from around the world, with stories, helpful insights, lively observations and pictures. This inspiring book will interest parents, educators, and early years education students. It is up to date, comprehensive, and contains many illustrations, including a 16-page color section. Lynne Oldfield invites you to explore Steiner Waldorf kindergarten...
Kinder Dolls: A Waldorf Doll-Making Handbook
This comprehensive guide for beginners and experienced doll makers shows how to create many different kinds of handcrafted dolls from natural materials. Handmade dolls with their simplicity of expression and design leave childrens imaginations free, rather than being confined by perfectly finished dolls made of artificial materials. Instead, these dolls encourage the magic of creative play and bring children the gift of imagination in which they see themselves as makers. Incl...
Parenting With Grace: Catholic Parent's Guide to Raising Almost Perfect Kids
Gary Popcak and his wife Lisa show that God offers every Catholic parent guidance and the opportunity to take a truly Catholic approach to parenthood. In this book, they discuss parenting strategies, phases children go through, the essential differences between discipline and punishment, and more.
Homeschool Open House
Personal insights from 55 families worldwide about a real day of homeschooling. Includes homeschool illusions, family culture, learning and family style, parenting strategies, chores and organization, family management, personal empowerment, decision making, change flexibility, resources, and questions to consider before deciding to homeschool. A private tour of homeschooling homes and reflective thoughts from families. Also includes five year follow-ups from families in HOMESCHOOLING: A PATCH...
Dumbing Us Down: The Hidden Curriculum of Compulsory Schooling
This radical treatise on public education has been a New Society Publishers' bestseller for 10 years! Thirty years of award-winning teaching in New York City's public schools led John Gatto to the sad conclusion that compulsory governmental schooling does little but teach young people to follow orders as cogs in the industrial machine. In celebration of the ten-year anniversary of Dumbing Us Down and to keep this classic current, we are renewing the cover art, adding new material about John and ...
